Agent Papers

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Local Leaders

We sell the adverts and arrange all the editorial. For a set affordable fee per issue, we produce the content, design the publication, sell the ads, print the paper and distribute it ‘through-the-door’ of every household in your target area. We also work with you to develop your pages and align your brand with the publication. You dominate your target area, gain many more local instructions and block your competitors... Your own local community paper, all done for you!

Starting from £2500+vat

Income Generator

For a set affordable fee per issue, we do everything, except sell the adverts. This option essentially allows you to sell the adverts that appear in the publication to local friendly businesses in your area, with you keeping all of the revenue. This means that the costs are covered by advert sales and you have your own publication for FREE! You can even sell over and above the advertising pricing and make a profit! You sell the adverts - you keep the profit!

Starting from £3500+vat

Revenue Partner

We work out a custom per issue fee to cover the production costs and then we both sell adverts in the publication. Once the costs are covered, we then go 50/50 on the profits. We also guarantee that the costs of the publication will be covered by advertising sales (so you’re never ‘out of pocket’), so that’s FREE marketing for you PLUS the opportunity to share in the revenue that the paper will make. We jointly sell the adverts, once the costs are covered, we split the profits 50/50!

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Frequently Asked Questions

Can I advertise in my own agent paper?

As part of all of our publishing option, the estate agent partner gets SIX pages within the magazine to do with as they like. Some agents use this space for listings, some for local area market information, some for sales and marketing information or even competitions, charity info or local publicity. It's completely up to you, however, we'll work with you to define and create the content you provide and integrate it into the publication. Other parts of the program allow you to name the publication, have your contact details and logo on every editorial page, write the readers welcome content and display your information in other key areas.

What's my minimum partnership commitment?

We ask all estate agent partners to commit to a year at a time. That's a minimum of 6 issues (one every two months). If you want to do more or less frequent publishing, we can customise the program to suit your needs, but the minimum commitment is still to a a full calendar year at a time. If you come to the end of a publishing period and do not wish to continue, that's fine. However, we may continue the same publication in your catchment area with another estate or letting agent, as is the case should you close your business, merge with another agent or rebrand.

What is the typical cost of running a magazine program?

Depending on factors such as size, print-run quantity, frequency, and customisation, your publications investment levels and revenues vary. It costs between £2,500 and £10,000 to cover the cost of editorial, design, printing, delivery and distribution, but rewards in terms of revenue is scalable with the costs and advertising pricing is therefore unique to each agent paper. Location also makes a big difference in terms of advertising pricing, so in all cases, we work with you to develop the pricing model to best optimise the costs and revenues.

With everything going digital, why would I need to print anything?

According to the latest market data and analysis, if your business is not spending at least £350 per week on online and social media advertising, you will not achieve Return on Investment (ROI). This is because the digital marketplace is very competitive and over-subscribed, driving prices up and results down. Market data also shows that campaigns with print elements, not just digital elements, delivery up to 16 times more on ROI, so the indication of the importance of print is established. Add to that the uniqueness of a publication; no pop-up ads, no distractions, focused content and no noise and you'll see that print is very much alive and a huge part of successful marketing and advertising campaigns.

Does your magazine program offer digital marketing add-ons?

Yes, of course! As part of our print publications, we offer digital marketing services too. For each issue you publish with us, we provide you with an online version, which can appear on your website, a dedicated publication website and be used to link to for social media purposes.

Does this marketing strategy have a measurable return on investment?

We have been publishing agent papers with estate agent and letting agent partners for many years. Over that time, we have developed a model that guarantees ROI and builds towards optimising costs and maximising revenues with the first few issues of any publications. We also guarantee ROI and put in place many sensible measures to demonstrate it. From your point of view, new instructions and enquiries is a key indicator. Your own publication will help you to dominate your local area in that regard. For publishing models that offer part or all of advertising revenue, there are many other measures, built around the publication success in financial terms and also in brand building, publicity and awareness.

Is it necessary to commit a certain amount of time to producing a magazine?

As far as the production of the magazine goes, no time at all, as that's our job! You will have to find some time if you are handling the advertising sales, but most agents that sell their own adverts usually handle this within the normal day-to-day operations, in less busy times and by utilising their own existing business contacts. Every estate agent or letting agent knows Lawyers, Accountants, Architects, plumbers, electricians, local retailers, marketing and design agencies, privately-run school, builders, sign-writers etc etc, so finding local advertising support might not to to hard or time-consuming to find. We also encourage advertisers to sign-up to a years worth of advertising at a time, which helps to optimise the sales process and reduce the time is takes to complete the advertising sales.

Is credit card payment possible?

You can pay with a credit card, Paypal, Stripe, cash , bank transfer, Chaps or any other method you like.

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Agent Papers - Your Free Community Newspaper

Perfect for Estate and Letting Agents

Six Local Magazine Titles

Bring in new customers and grow your business

Reach out to 10000 local homes and businesses

Guaranteed delivery with GPS tracking

Give Your Business An Unfair Advantage

Run Some Local Print Ads

Our Brochure and Rate Card

Newspaper-Trailway Issue 1

View Our Magazine Titles

Your own Agent Paper Includes :

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Frequently Asked Questions

Can I advertise in my own agent paper?

What's my minimum partnership commitment?

What is the typical cost of running a magazine program?

With everything going digital, why would I need to print anything?

Does your magazine program offer digital marketing add-ons?

Does this marketing strategy have a measurable return on investment?

Is it necessary to commit a certain amount of time to producing a magazine?

Is credit card payment possible?

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